Sarah Scheideman is a crafter born and raised in the Coachella Valley. She graduated from Desert Hot Springs High and earned her Bachelors of Arts in Film and Visual Culture from UC Riverside. After graduating in 2008 she launched the first ever arts and culture blog for emerging artists in the Coachella Valley. Within months the blog went viral and from there she leveraged her position as a leader in the arts. Scheideman went on to curate large festivals and art shows but eventually found a new kind of joy when Louisa Higgins offered her an opportunity to mentor middle school students for Palm Springs USD. Her art program, Lady Lead, focuses on social emotional learning through crafting. The program has been in motion for five years along with her friend, Katrina Dipner.

More information about Sarah and her work can be found at https://www.sarahscheideman.com/.